In order to achieve a branding effect, it is very sensible to attach the company’s logo to the vehicle. Key points such as the telephone number or web address should be easy to read even from far away. At least across the vehicle, a clear structure should be recognisable that also has a neat appearance. Here as well, the maxim holds true: less is more. It thus makes little sense to cover the entire vehicle with bright colours, lots of slogans and logos – after all, the vehicle is also often in motion and passers-by have only a moment to understand and take in the message of the van wrap. In general, it must be ensured that the design does not appear overloaded. These are, for example, the bonnet, side elements and doors as well as the tailgate. In addition to the places on the vehicle where a decal is not sensible, there are also points that are ideally suited for them. For these reasons, we have developed our van wrapping configurator in such a way that these critical points cannot be covered with decals or configured to begin with – for greater safety as well as durability of the products. Their breakage behaviour in an emergency would be negatively impacted by an excessively large decal. In addition, there are points on the vehicle where decals must not be applied (covering a large area) – such as the windscreen and rear window. For example, it makes less sense to attach decals in places that get dirty very quickly. There are some things to be observed with van wraps. At the same time, they can often be found just where potential customers are to be found. Here, it is particularly important to highlight the fact that vehicles adorned with decals particularly stand out from the crowd. Specially covered vehicles can even come to act as a company’s emblem and distinguishing mark. If a company’s entire vehicle fleet is equipped with identical vehichle graphics, this symbolises uniformity, affiliation and team spirit.
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